All too many times we have business owners approach us to build a website for their business. As I begin to ask critical questions about their goals and the needs of their business, they respond “I don’t know, I just need a presence online”.
My response to this question is “you wouldn’t have started your business without a well-thought out plan; so, why do you think you can build a website for your business without a plan?”
Over the years we have created a list of thought provoking questions to help guide our clients in helping them develop one of their most important business assets.
Below is an outline that will help you address some of those important aspects of working with us that will help make your website the best possible resource for attracting new business.
1. You Need Goals to Build a Website
Boring, I know! However, if you don’t know where you’re going you’ll have no idea you’ve arrived, and if and when you get there. Just slapping up a website online because you “need a presence” is not effective and is a waste of time and money.
In order to work with us, we require that you have clearly stated goals for your website. If you don’t have goals, or you’re not prepared to work with us to define those goals, then please don’t waste your time or ours.
2. You Have Passion for Your Business
Building an audience online is hard work and it takes time. Passion is the fuel you need to keep going when all the chips are down and you feel like you’re smashing your head against a brick wall.
If you’re not passionate about what you do, please step aside and watch the rest of us change the world.
3. You Have A Budget
If you really want to knock one out of the park, you’re going to need to invest some cash. That’s just the way it is. I We don’t work for equity in your start-up and we don’t cut corners.
You don’t need to re-mortgage your house but you are going to need to treat this as an investment, and if you do everything we tell you, you’ll get a positive return.
4. You Have An Audience
Building an audience through blogging, podcasting, interviews, white papers, presentations, speaking and education is the only way to generate new customers online.
If you don’t already have an audience you should be prepared to build one.
5. You Have A Team
We don’t enjoy watching our clients have meltdowns, so if you don’t have a team (or you’re not prepared to build one) you’ll have a big job convincing us to take your project on.
It could be as simple as a virtual assistant to help out a few hours a week or a fully-fledged content production team, either way you’re going to need help.
6. You Have Time to Commit to the Project
If we work together, we will require your undivided attention to the project. We only work with clients that we feel are commited to the success of building a new website. However, we will fire you the minute we think you’re getting distracted. If that doesn’t frighten you, then we just might be right for each other.