Your website can be one of your largest, most underutilized business assets. It is recommended to have monitoring provided in a website care plan maintenance subscription to make sure it continues to perform its functions.
Why Do You Need Website Care Plan Maintenance?
As technology evolves, website software is constantly being updated with new and improved versions to make it more secure, faster and more visible to search engines. For example, Google and others update their algorithms to improve search functions. Just like Microsoft Office and your smartphone software needs updating, so does your website.
Avoiding website maintenance is like not having regular oil changes on your vehicle. You wouldn’t drive your car very long if you didn’t look after its maintenance, would you? Well, the same process is true for your website. Your website should always be live, ready for customers and presenting your business at its finest.
Websites Are Not A “Build It and Forget About It” Part of Your Business
Not having regular website maintenance carried out on a monthly basis is like throwing money out of the window. When visitors go to a website and find things wrong with it, they often don’t stick around. Most often they leave and visit your competitors’ site. Many website owners are busy running their businesses and never check their website to see how it’s functioning. Missed website issues, slow speed load times and downtime can lose you potential customers.
The Benefits of a Website Care Plan
Many people don’t realize the benefits of a website care plan:
- Website performance, load time, downtime and uptime, is all dependent on the WordPress software and plugins being updated monthly in order to function properly.
- The website growth, adding fresh content, analytics monitoring and design changes, are all dependent on you having someone making sure all updates to the website are done in a smooth and error-free fashion.
Website Care Plan Workflow
At NANZORIGINAL, we take great care to first backup the website, and checking it afterward for any issues that may arise as a result. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert back. Also included in our monthly website care reports are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.
Dangers and Risks of Maintaining Your Own Website
Maintaining your site yourself could cost you more than you may think. If you just update your site from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it). Unless you know what you’re doing, you are better off letting an expert handle this.
It Costs More to Fix Than to Maintain
Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep your car running properly, regular site maintenance helps keeps your web site running properly.
Call in a Website Expert
Why not deal with what you know best and let us deal with what we know best? Would you try to fight that court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your site properly you are actually saving potential lost sales and visitors.
If you’re interested in securing a Website Care Plan to maintain your website, contact us to learn how we can keep your site in proper working order.