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One Reason Many Small Businesses Fail, It May Not Be Why You Think

You’ve made a significant investment in starting your business and you hit the ground running.

Perhaps you spent your retirement savings or borrowed money from the bank. You’ve done your research, created a business model, financial plan, acquired equipment, created an inventory or designed a suite of services to offer. Next you got your website online, created social media accounts, printed business cards and any other collateral.

So, your doors are open, but where are all those great new customers knocking down your door for that special thing you offer?