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Case Study –Tinney Painting Inc.

Our Work in Action

This case study delves into Tinney Painting’s website transformation, exploring the strategic approach to design and develop a modern website that not only reflects Tinney Painting Inc.’s brand identity but also delivers a seamless user experience.


About Tinney Painting:

Transforming Tinney Painting’s Online Presence Through Modern Website Design

Tinney Painting Inc. is a family-owned and operated business with over 45 years of experience serving residential, commercial, and industrial clients in [City, State]. Their mission is to deliver exceptional painting services with meticulous attention to detail and dedication to customer satisfaction.

The previous website struggled to effectively communicate Tinney Painting’s expertise and value proposition. It lacked a modern design, had limited functionality, and wasn’t optimized for mobile devices. As a result, it failed to capture leads and convert website visitors into customers.

The goals for the website redesign were to:


To create user-friendly design choices and functionalities to make it easier for potential clients to learn more about Tinney Painting’s services, curate compelling content messaging, visualize the results they can achieve, and request a free quote with minimal effort.

Key Features to Include:
Reasoning Behind Design Choices:
Technical Optimization:
Phase 1

Discovery Phase

During Phase 1 of our website project and content creation services, we embarked on an extensive exploration of Tinney Painting’s rich history and professional standing using our distinctive “Go Wide, Go Deep” approach. This thorough discovery phase surpassed mere surface-level examination, delving into their core mission, vision, business objectives, and target demographics across various geographic areas. We diligently addressed potential obstacles they might encounter. Through in-depth interviews, rigorous competitor analysis, and meticulous market research, we developed a nuanced understanding of Tinney Painting’s landscape, enabling us to devise tailored solutions that would resonate with their intended audience and propel them toward sustained growth. This foundational phase set the stage for the development of a comprehensive website that authentically embodies the essence of Tinney Painting, empowering them to realize their objectives with confidence.

Tinney Painting Paint Contractor
Phase 2

Design Concept

In Phase 2, we translated the insights gleaned from Phase 1 into actionable steps. With meticulous care, we mapped out Tinney Painting’s website structure, prioritizing a seamless user journey and maximizing discoverability. By infusing keyword-rich content tailored to their target audience, we bolstered their website’s search engine visibility while captivating users with informative and captivating narratives. Through design prototypes, we brought their brand’s aesthetic identity to life and meticulously crafted the user experience, allowing Tinney Painting to envision and engage with the future of their online presence even before development commenced. This collaborative effort ensured that perfectly reflected their brand ethos and deeply resonated with their audience.

Phase 3


With a focused emphasis on highlighting the rich heritage of Tinney Painting as a locally owned, second-generation painting contractor, the website now serves as a testament to their unparalleled experience, unwavering commitment to quality, and adherence to professional standards.

Collectively, these achievements have transformed the website into a powerful tool for effectively communicating Tinney Painting’s brand identity, fostering trust with its audience, and driving business growth.

Ready To Get Your Project Started?

If you are looking for a brand new startup website or in need of a complete overhaul to something more modern and effective, we work with you every step of the way to accomplish your goals and objectives online.